Posted by len on March 10th, 2007

“Smell the Hot Taste!”
“As Good As it Takes”
That second one is the tagline on the bottle of Demy’s hot sauce I am right now pouring on my fried egg and cheese sandwich this sunny Saturday morning in Cairo.
The first is confidently emblazoned on the menus at a nearby upscale cafe/restaurant.
Most packaged products sold in Cairo are labeled primarily in English and very often Engrabic.
There’s also a bizarre parallel phenomenon of ‘rip-off liquor names’ for locally made hard liquors. Strangely they seem compelled to even avoid the word “gin” in many cases, like it’s trademarked! (not that Egypt usually concerns itself with trademarks). Some examples:
Gordoon’s Dry Gin
Admiral’s Dry Kin
[another brand] Dry Din (bottled in a used Gordon’s Dry Gin bottle)
Red and Black Label whisky (but not Johnny Walker)

I’m not joking about Din and Kin. Incredible!

9 Responses to “Engrabic”

  1. sue Says:

    The avoidance of the word “gin” in Egyptian-made liquors might be due to the fact that “jinn” in Arabic means “demons”! That may put even more of a damper on sales in a country where most people are not supposed to drink anyway. (Consumption of alcohol is specifically prohibited in the Quran.)

    The singular form of “jinn” is “jinni,” or “genie.”

  2. Heather Says:

    I heart Jesus, but I do like the drink.

  3. len Says:

    Okay, one weird person named “Heather” who can barely put two words together is reading our site. Anyone else? Hello? Bueler?

  4. Rachel Says:

    Hey — I check here regularly. I like to give half-assed advice and call it “helpful” and “supportive”. Don’t you remember??

  5. len Says:

    Hmm. “Rachel”…? Did we meet you in Morocco somewhere?
    Were you that angry lady with the ferrets?

  6. Rachel Says:

    No, buddy, it was pythons. The ferrets from the stall across the street got into a tussle with them and the market had to be closed down for days afterwards. It was not a prettty sight.

  7. Heather Says:

    I like lettuce.

  8. Lil Says:

    We are out here. Following along with the adventures.

  9. gerard Says:

    < a href = “http://google.com/?p=29&lol= id@dresser.aureomycin“>.< / a >…

    ñïàñèáî çà èíôó!!…

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